K E Y at Now Fashion Agency & Showroom

Photography: Bill Georgoussis
With: Rose Pattene. - Ace Models Athens
MUH.A: Efi Ramone - Beehive Artists
Styling: Katerina ofNow
Set by: Back to the Future furniture

The brand K E Y was established in 2019 by Katerina Stamatelatou.
Emphasizing on the slightest details placed on garments with precise and exceptional tailoring, K E Y creates timeless collections with the brands' signature aesthetic.
The use of high-quality fabrics, combined with a more androgynous and primarily simple character, create a unique and discreetly strong feminine icon.

All garments are designed and ethically made in Athens, Greece

KEY link

For S/S2025,
is showcasing: Jewelry collections by
and 'The Journal', the new ready-to-wear collection by the Athens based brand
. The sampling period for the F/2W2025.26 collections of Hermina Athens and K E Y will start at the end of April 2025. Contact us to schedule your appointment:
on +30 210 7298636 or by e-mail here: contact@nowshowroom.com
Our agency, along with the brand K E Y and in collaboration with the ABOUT: Branding & Creative Agency, from the season of Summer 2022, designed, created & produced a variety of products for the highly aesthetic VERINA astra hotel, based on the beautiful Sifnos island. Meet the
Enquire about K E Y