Now is an Athens-based fashion agency and showroom. Our mission is to introduce international labels to the Greek wholesale market while promoting Greek designers domestically and abroad.
Since 2010, our services include sales, fashion show organisation and collection showcase within international fairs.
Now Fashion Agency & Showroom has established channels of communication and trade within the European market through its continuous participation in trade fairs beginning with the presentation of Digitaria for Berlin Press Days at Temporary Showroom (November 2010) and following with PREMIUM Berlin (January 2012), the presentation of jewelry by 3rd Floor at Who’s Next (July 2014) and multiple label showcases at Femmina (biannually since September 2013). We have also employed modes of entertainment in order to introduce young and emerging labels to a broader audience by organising city-wide events (Bars for Xmas taking place in various locations within central Athens, December 2011) and establishing satellite showrooms at popular holiday destinations (Now X Isidora Gallery Arachova, winter 2012/13 and 2013/14).
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attn: Katerina Stamatelatou
Now Fashion Agency & Showroom
Iroon Polytechniou 31
+30 210 7298636